Located in the heart of Lanciano, La Bottega del Viaggiatore Errante is a tourist information and reception center created through the synergy of the Nuova Gutemberg, Pro Loco Lanciano Aps, and Amici di Lancianovecchia associations. The facility promotes the local area and its excellent products through professional orientation for travelers, guided tours, entertainment, workshops for adults and children, and traditional tastings. A landmark for cultural promotion, it features a bookstore and a showcase for artistic craftsmanship and Abruzzo specialties from local member producers, including cured meats, cheeses, honey, Altino Sweet Pepper products, preserves, pasta, wines, and liqueurs.

A 15 percent discount on the tariff system is available for holders of the dai Trabocchi alla Maiella card.